katie fleck
A brand designer with a serious crush on the mountains and a passion for problem-solving.
CLIF redesign
A CLIF bar redesign project exploring a narrowed target audience, cohesive brand, and expanded reach.
Branding project, 2 minute read
Cassiopeia
The customer journey map behind the marketing scheme designed for Cassiopeia’s “Big Sugar training plan”
Case Study, 10 minute read
Clarity
A walk through of the design process behind a Traumatic Brain Injury recovery online “hub” .
Case Study, 10 minute read
ILLA app
A UX redesign of the app’s “Explore All” tab to improve engagement between users and experiences
Case Study, 10 minute read